Postatarget Card is a new direct mail service allowing to send postcards and leaflets anywhere in Italy

It is the ideal tool for relational marketing activities and media campaigns, especially designed for promotional events and store traffic.

RECOMMENDED FOR

Promotion of events, forwarding of large scale invitations to selected targets for corporate meetings, openings, sponsored happenings, shows.

Communication of seasonal promotions (e.g. discounts), or targeted mailing on single phases of the product life cycle (launching, development, recovery, limited editions, etc.).

Brand awareness development: emotional impacting, sophisticated mail items printed on creative and studied material (glitter effects, multi-images, plasticization, to turn a simple card into a collector's item).

Generation of store traffic, e.g. distribution of special vouchers, discount promotion coupons or special offers to be used in licensed points of sale.

Member get Member Campaigns: promotional mailing for the enlargement of the customer base. Current customers are invited to recommend a product or a company to friends and acquaintances, against a gift in case of purchasing and/or new memberships.

Integration of multi-medial campaigns: thanks to direct mailing's physical nature Postatarget Card can also play a key role in joint advertising campaigns with other media.

Automated Postatarget Card Direct Mailing, is subjected to the homologation process (i.e. a standardization process)

ASSETS

Main benefits

Hi-impact communication thanks to its immediacy and visual capacity to attract the target.
Low cost contact thanks to the format and the convenient delivery prices which optimize the ROI marketing.
Service reliability eand easy access: automation allows to manage the whole logistic chain fast and effectively and to streamline processes.

FEATURES

Technical specifications:

automated product, available both in card format and two-fold leaflet;
maximum weight: 12 g; maximum thickness: 2 mm;
no envelope, shrink-wrapping nor binding.

Delivery targets

85% within 5 working days after posting (J+5)
99% within 7 working days after posting (J+7)

Documents download
See Postatarget Card technical sheet (.pdf format)
Editable logotypes in vectorial format (.zip format)
Preparation and pre-sorting of Postatarget products (.pdf format)
Prices grids and formats (.pdf format)
Adobe Acrobat Reader needed to read .pdf files

For further information on Postatarget Card, see the Italian version.