Postatarget Catalog to send catalogues and promote distance selling and purchasing at the points of sale or on web site.

Careful and emotional packaging gives customers the possibility of “realizing” and comparing products/services stimulating the purchase at the different points of sale.

RECOMMENDED FOR

Mail-order direct selling: through direct purchasing channels (toll-free number, mail address, reply coupon, mail box, etc).

Sales development through e-commerce web site: the catalogue can be a strong incentive to purchase on line the items illustrated on paper.

Store traffic enhancement: products/services listed on the catalogue can appeal to receivers and bring them to a point of sale for information.

Recovery of lost customers: catalogues for facing up to the loss of customers or the average revenue’s reduction per client, through a targeted action capable of reawakening their interest for corporate products/services.

Integration of multi-medial campaigns: the catalogue plays a strategic role in the integrated campaigns, thanks to the material characteristics of DM.

Automated Postatarget Catalog Direct Mailing, is subjected to the homologation process (i.e. a standardization process)

ASSETS

Main benefits

Catalogue’s concrete form generates many and repeated readings, as well as word-of-mouth advertising; the recognition of brand and products facilitates the purchase.
Strong capability of informing and appealing to the target: : trough the visual element, images and contents provides detailed and emotional presentation of products.
Affordability: Postatarget Catalog is one of the most convenient Direct Mailing’s service.

FEATURES

Technical specifications:

Two versions: automated Medium format and non-automated, Unique format.
Weight from 50g up to 2 Kg; thickness up to 50 mm (25 mm for automated items).

Delivery targets

within 7working days after posting, within the set deadline of territorial and provincial posting centres (85% for items on average, 99% within 9 working days).

Documents download

See Postatarget Catalog technical sheet (.pdf format)

Editable logotypes in vectorial format (.zip format)

Preparation and pre-sorting of Postatarget products

(.pdf format)

Prices grids and formats (.zip format)

Adobe Acrobat Reader is needed to read .pdf files

For further information on Postatarget Catalog, see the Italian version.