Client Total Financial Assets
Client Total Financial Assets amounted to €600 billion at 31 December 2025, up 1.6% (+€9.7 billion) from €590 billion at 31 December 2024. The increase is due to both positive net inflows on: Current accounts (+€1.8 billion), insurance provisions (+€1.2 billion), investment funds (+€1.3 billion) and assets under administration (+€1.0 billion), partially offset by the negative net inflows of postal savings (equal to -€5.1 billion), and to the positive contribution of Cronos Assicurazioni Vita SpA (+€1.8 billion) related to the demerger transaction in favour of Poste Vita effective as of 1 October 2025. The overall performance effect for the year 2025 is €7.7 billion, mainly attributable to the performance of Postal Savings (+€4.3 billion), insurance provisions (+€2.7 billion), Investment Funds (+€0.4 billion) and Assets under Administration (+€0.2 billion).
New commercial service model
The new commercial service model, launched as part of the “2024 - 2028 Strategic Plan - The Connecting Platform,” aims to optimise retail customer coverage and transform the Post Office from a space dedicated to transactions to a place for relationships, maximising the value of the Group’s omnichannel platform.
During 2025, the process of optimising specialist customer coverage and maximising customer value continued by assigning approximately 17,900 private banking customers to premium portfolios, for a total of over 47,000 private banking customers at 31 December 2025.
In 2025, efforts continued to strengthen the focus on strategic and higher-value customer segments. With a view to expanding the customer base, dynamic portfolios increased to 2,287 at 31 December 2025 (1,893 at 31 December 2024). The implementation of the new commercial service model also continued, with actions both in the retail sector, with the establishment, depending on the type of portfolio managed by the professional figures, of the Specialist Financial Consultant and the Specialist Mobile Consultant, personal and dynamic, and in the business sector, with the introduction of the organisational model of the small business channel with the aim of maximising and enhancing the integrated omnichannel offering, while strengthening the synergy with the retail sales force.
The new organizational model of the small business channel envisages, in particular: the surpassing of the professional figures Small Business Specialist and Mail and Parcels Specialist; the introduction of the Specialist Business Consultant, (the strengthening of the figure of the Small Business Contact Person; the qualification for Small business sales and commercial reporting also of Retail figures (i.e. Post Office Manager, Specialist Financial Consultant, Counter Operator and Front End Operator) of the 5,700 MIFID Post Offices.
As a result of these actions, specialist coverage of Affluent and Private customers went from 32% in 2023 to 64% in 2024 and 69% in 2025, confirming the trajectory envisaged over the course of the plan to better cover customers’ needs by further developing customer segmentation and entrusting it to specialised financial advisors.