The current context is shaped by technological and social evolutions that profoundly change the ways we live and work, such as the increasing spread of mobile devices, the importance of social media, the expansion of e-commerce, and the development of artificial intelligence. This is why our strategy is based on continuous innovation, so that we can anticipate and drive change along the entire value chain, supporting the Country’s growth.
For us, innovating means:
- responding to the evolving needs of citizens and businesses with new technologies and solutions, offering our customers a unique and distinctive experience;
- positioning ourselves as a driver of innovation and digitalisation for the Country, ensuring that our services are accessible through a strategy that reaches customers both through increasingly advanced physical locations and by enhancing digital channels. We have therefore launched a profound transformation of our offering and service model, particularly through the adoption of cloud technologies, artificial intelligence and a next-generation data platform.
We therefore aim to be an integrated and sustainable platform serving citizens, businesses and the public administration.
Product and service innovation and digitalisation
Innovating our services results in an integrated ecosystem of physical and digital solutions designed to meet the needs of all our customers. We have strengthened our role in the PagoPA system, supporting the digitalisation of the public administration: in November 2025, our Board of Directors approved the acquisition of a 49% stake in the share capital of PagoPA S.p.A..
Moreover, technological innovation guides our policies to tackle climate change, through the decarbonization of logistics operations and the improvement of energy efficiency across our properties. As for PostePay, a key player in the transition to digital payments, we are increasingly offering eco-friendly cards made from plant-based materials.
Innovation in internal processes: the ‘Platform Company’ model
At the same time, we are transforming our process to increasingly move toward a platform-based business model that connects people, companies and institutions through a widespread and accessible digital network. The goal is to ensure a simple and inclusive experience for everyone (including non-digital natives) through intuitive interfaces, support services and tutorials.
