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Other initiatives for the community

Poste Italiane favours the participation and involvement of local communities.

Poste Italiane favours the participation and involvement of local communities by means of several initiatives involving entities and associations, schools, hospitals and all those local organisations able to favour occasions for aggregation, inclusion and solidarity in the territory.


PROJECT P.A.I.N.T.

Project P.A.I.N.T. (Poste e Artisti Insieme Nel Territorio) [Poste, and Artists together in the territory], Poste Italiane, through a national contest launched in June 2016, which also took place in 2017, selected young street artists to paint 22 works on the external walls of as many Post Offices distributed throughout the nation.

Having the objective of redeveloping boroughs and making Post Offices lovelier places, the artists found inspiration, in the Company’s desire to evolve and in the social and cultural themes linked to the territory, to realise their work, making the social role of Poste Italiane and its proximity to citizens and locations the fundamental elements of the P.A.I.N.T. project.

From Ronchi dei Legionari to Pantelleria, the walls of Post Offices were thus transformed into white canvases on which the artists painted murals representing hope, dreams and desires of a changing Italy.

The integrated communication project began with the walls of Post Offices and arrived at reaching all, or almost, the most modern channels of communication, bringing about the realisation of:
  • 19 Murals (the last 3 Post Offices are being completed);
  • a mini–series with 8 Episodes, produced by Sky which was broadcast on the Sky Art channel;
  • activities on the social channels of Poste Italiane;
  • media relations activities (16 national and local TV broadcasts - more than 100 local articles);„„
  • a website, paint.posteitaliane.it, telling about the project and describing its stages;
  • inauguration events for the single projects which involved local communities and authorities.
P.A.I.N.T. was awarded in the “Corporate Art Awards” sector – organised by LUISS Business School with the support of the Ministry of Cultural Heritage, Activities and Tourism, as well as backing from the Presidency of the Republic, Confindustria, ABI, Museimpresa and the Ministry of Foreign Affairs - so as to increase the visibility and reputation of the projects capable of forming a bridge between the business world and the world of art, in which 80 companies participates from 18 countries.


PROJECT FICO: FABBRICA ITALIANA CONTADINA [ITALIAN FARMER FACTORY]

Project F.I.CO. (Fabbrica Italiana Contadina) concerns the creation, within the Agro-Foodstuff Centre of Bologna (“CAAB”), of a complex in which to concentrate the excellence of Italian wine and food in a direct relationship of production, commercialisation and supply. To be specific, Poste Italiane outfitted a space of about 430 square metres which, apart from being equipped with free Wi-Fi, offers all postal services, from shipments to payments, financial services to insurance services. The peculiarity of this Office is the offer of a packaging and shipment service of purchases made in the park, 7 days a week from 10:20 to 22:00. The service is called “Heavy shopping? Travel light” and allows products acquired in the theme park to be packed and sent to your home.


PROJECT FATHER CHRISTMAS’S MAIL
 


Federico writes from Amatrice and is one of many children putting their thoughts and wishes down in black and white in the famous letter to Father Christmas.

From Lombardy to Sicily the famous tradition linked to “Father Christmas’s Mail” took place again, it is part of the initiatives aimed at consolidating the Company’s value for citizens by promoting is social and educational role.

Starting from November of each year, the project entails initiating an operational and logistic process in which dedicated personnel carry out sorting and collection of paper letters addressed to Father Christmas in the postal centres all of the country and prepare and send a reply to the letters, even without stamps, bearing the sender’s full address. The letters delivered in a letter box included a themed gadget and a digital game created for children. There is also a web page to request a reply to the letter written by the child online. For collective requests from schools there is a network of contact people who coordinate the initiative in the district. In relation to the “Father Christmas’s Mail” project, writing kits a special Christmas boxes have been installed in 250 Post Offices so that children can write and send their letters using an App.

The project has evolved over the years to keep abreast of the times, flanking the traditional paper reply forms of communication with digital online forms according to the new multimedia consumer habits of families. The initiative involved schools, hospitals and local associations, favouring several occasions for aggregation and solidarity in local communities, recording, in 2017, a significant participation with wholly respectable numbers: 49 events all over the land, 2,150 children involved from schools, more than 200 thousand letters received (+20% compared to 2016). The letter includes an invitation to freely download the App “Father Christmas’s Alphabet” through which children can make letters and create animated designs.


CONTEST – NEW UNIFORMS FOR POSTMEN/WOMEN

In 2016 Poste Italiane launched a context dedicated to making new uniforms for postmen/women, challenging students from all the most important universities and institutes of design and fashion. The prize for the winning school is an award consisting in a scholarship worth 20,000 Euros for achieving masters or specialist courses in Italy or overseas. The restyling of the uniform is signed by Beatrice Bazzano, a twenty-two year old student at the Pontedera Modartech Institute.

The pilot project lasting 30 days began in February 2017 to experiment the new uniforms: the postmen/women of Merano (BZ), Cavalese (TN), Courmayeur (AO) and Cuneo (CN) were the first to wear the new kit of workwear realised according to the design which won the context. The pilot project will allow Poste Italiane to thoroughly assess the yield of the new materials in the uniforms. The new clothing efficiently interprets the operational needs of postmen/women, imaging a particularly practical and comfortable outfit both in the winter and summer version, rich in details useful for daily working life of postmen/women.

In order to promote this initiative, Poste Italiane realised a dedicated communication campaign to give visibility both to schools and students, also creating the #postestyle hashtag to make the project more easily recognisable and promote an exchange of information and opinions through social networks.

The contest for ideas about the new uniforms for postmen/women confirms the Group’s commitment in the framework of a process of corporate change and development in progress and represents an important factor within the wider concept of corporate social responsibility aimed at supporting the talent of young students.