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Innovation and digitalisation of products, services and processes In a rapidly evolving market that requires continuous business development, Poste Italiane’s ability to compete is expressed through innovation - the key to identifying, interpreting and promoting change in order to foster a culture of innovation and the development of new products.

In a rapidly evolving market that requires continuous business development, Poste Italiane’s ability to compete is expressed through innovation - the key to identifying, interpreting and promoting change in order to foster a culture of innovation and the development of new products.
Therefore, digitisation becomes an essential tool for promptly responding to the many external stimuli, and for implementing an effective strategy at all levels of the organisation.
In this regard, starting in 2015, Poste Italiane embarked on an important transformation process involving the entire Group, which has several objectives: placing the customer increasingly at the centre of strategies; enhancing the post office network in synergy with digital channels; developing multichannel access and use methods; strengthening Poste Italiane’s role as a key stakeholder for the Public Admnistration and encouraging the inclusion and development of the digital economy.
The distinguishing features of this process include the presence of a dedicated business area (Payments, Mobile and Digital ), which serves as a competence centre to support the implementation of the Group’s digital strategy, and PostePay, the largest Electronic Money Institution in Italy, which has integrated the telecommunications services previously provided by PosteMobile with its card payments and payment services business. PostePay aims to enhance Poste Italiane’s distribution channels through a “hybrid” model, which combines the largest and most widespread physical network in Italy and the digital world, and to create new channels, products and integrated services, especially regarding acquiring, e-commerce and mobile and digital payments.
Thanks to this strategy, innovative digital solutions have already been implemented in the Group’s various Strategic Business Units. These include, for example, the digital collection of undelivered registered mail, the electronic postman, the digital evolution of postal savings services, the PosteID digital identity service enabled by the Public Digital Identity System (SPID - Sistema Pubblico d’Identità Digitale), and the Postepay Connect service, the first integrated product in the payments and mobile field that, through a single app, enables users to manage their telephone and payment services in an intuitive and secure way.
Poste Italiane has also introduced digital innovations regarding processes. For example, the Group has implemented the first “fully digital” sales process for a financial product in the postal savings sector: the “Libretto Dematerializzato” ( Dematerialised Savings Book).
Finally, in support of the Company’s digital transformation process, Poste Italiane has defined specific principles in the digital field within IT Vision 2022, with the aim of promoting digitisation, increasing productivity and simplifying operations.
 

© Poste Italiane 2019 - VAT registration number: 01114601006

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