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Poste Italiane 2.0 Poste Italiane has decided to align itself to the new lifestyles, by becoming increasingly more technological.

In a constantly changing economy, the evolution of internet, explosion of social media, reduced traditional means of communication, together with the changed behaviour of consumers, have all played a decisive role in the emergence of a new system of values.

Digital technology allows content to be created and published, to be quickly and simply accessed and used; consequently more news, opinions and information are available from the consumer’s viewpoint compared to the past.
With the free Wi-Fi project in Post Offices, Poste Italiane testifies its commitment to promoting the development of a widespread digital culture, effectively bringing people closer to technology, especially the weaker groups, and allowing everyone to take advantage of these opportunities.

To use the services in all Post Offices equipped with Wi-Fi – today amounting to 4,119 (32% of the total), of which 895 activated in 2017 - the Customer can access tablets or PC with their smartphone by means of one sole registration. Simultaneous use of up to three mobile devices is possible for each registration and each user can connect for a maximum of three comprehensive hours per day. Moreover, by way of user protection, in the case of service revocation data are eliminated by the systems.
Poste Italiane is open to the world of social media with the objective of developing a constantly more transparent, fast and direct communication. Given its presence in the most important and visited social platforms - Facebook, Twitter, Linkedin and YouTube – the Company proposes to build a collaborative relationship with users, providing information and support in real time by means of web 2.0 channels.

The official channel of Poste Italiane of Linkedin flanks the section dedicated to recruiting: an editorial container communicating the main news on the Company and its initiatives, with particular attention to matters of innovation and Corporate Social Responsibility.
It is also possible to find a Poste Italiane official video channel on Youtube which traces the history of the Company by means of material collected from the historical and multimedia Company archive, up to the most recent initiatives of institutional and product related communication.
TWITTER Poste Italiane created three official profiles on Twitter social media:
PosteNews, dedicated to providing news, updates and notifications about the Company, on products
and services and national and district events; PosteSpedizioni, dedicated to support with postal products and services and logistics, both traditional and online; WebPoste, dedicated to technical support for private parties to register at poste.it to access online services.
FACEBOOK Poste Italiane is present on Facebook through two official pages:
Poste Italiane, a page dedicated to news on the Company and its initiatives, stories from the past and tales about the territory which communicate the values of its roots and proximity in the nation; Postepay, a page dedicated to the world of prepaid cards. A space dedicated to youngsters and their arguments of interest.
LINKEDIN The official channel of Poste Italiane of Linkedin flanks the section dedicated to recruiting: an editorial container communicating the main news on the Company and its initiatives, with particular attention to matters of innovation and Corporate Social Responsibility.
YOUTUBE It is also possible to find a Poste Italiane official video channel on Youtube which traces the history of the Company by means of material collected from the historical and multimedia Company archive, up to the most recent initiatives of institutional and product related communication.
Following the success of the first edition in scholastic year 2015-2016, the second edition of “Nonni in Rete. Tutti giovanialle Poste” [Grandparents in the network. All youngsters to Poste” took place from October 2016 to May 2017.

The project represented a privileged opportunity of discovery and meeting between different generations. In the classrooms of Italian schools 400 digital natives and as many citizens over 65 worked together under the supervisionof coordinating supervisors, in order to promote digital literacy, stimulate access to digital services, improve digitalskills and also promote volunteering and civil engagement.

© Poste Italiane 2018 - VAT registration number: 01114601006

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