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Poste Italiane: Highlights at 31 December 2022

12,755

Post Offices throughout the country

4

Automated hubs

152.6 m

Digital channel transactions

Omni-channel strategy

The digital transformation undertaken by Poste Italiane in recent years has involved not only its own offer, but also the distribution model which, through an omnichannel strategy, allows the Company the possibility to provide services in step with the changed needs of its customers.
Digital channels, and more generally remote channels, support the physical channel, Poste Italiane’s historical asset, every day in the management of customer relations. In 2022, Poste Italiane’s omnichannel interaction platform reached more than 20 million interactions per day.
The pandemic encouraged the acceleration of the transition to the new operating model, enabling the Company to respond quickly to changes in the market by leveraging its digital platforms, that exploit the opportunities arising from technological innovation to create new personalised products and services and by opening up additional channels of communication with its customers.
The Group’s integrated multi-channel platform provides for the monitoring of customers and the provision of services through 3 channels:
  • the proprietary physical network: this consists of the Post Offices, the sales force for business customers and the logistics network for mail and parcel delivery;
  • a digital infrastructure and remote contact points: made up of all the Group’s digital properties and the contact centre, capable of serving the entire national population;
  • the third-party physical network: consisting of approximately 58 thousand points, the result of commercial partnership agreements for the marketing of Group products and services managed also through the recent acquisition of the company LIS. For further details, please refer to the section ‘Group structure’.
Below is a representation of the Group’s omnichannel platform:


Omnichannel Platform

 

Physical Network – Post Offices

The post office network is governed by the Post office network business function organised into Macro Areas, Branches and Post Offices covering the whole country.
 
 
   
31 December 2022 
31 December 2021  
  Unit Personnel Unit Personnel
Macro Areas Post Office Network 6 1.1 6 0.4
Branch offices 132 3.6 132 3.6
Post Offices 12,755 49.3 12,761 48.7
Total 12,893 54.0 12,899 52.7
All workforce data is shown in full-time equivalent terms in thousands.


 

Regions

Postal Offices

Branches

Abruzzo

473

4

Basilicata

180

2

Calabria

617

6

Campania

951

9

Emilia-Romagna

891

10

Friuli-Venezia Giulia

331

4

Lazio

788

9

Liguria

426

5

Lombardia

1,871

19

Marche

406

5

Molise

167

2

Piemonte

1,385

12

Puglia

471

5

Sardegna

441

4

Sicilia

769

12

Toscana

900

11

Trentino-Alto Adige

323

2

Umbria

262

2

Valle d'Aosta

71

1

Veneto

1,032

8

Macro Area Post Office Network

 

Some data from our territorial areas

ATM Cashpoints     8,138
Consulting Rooms 7,884
Sales corners for Poste Mobile telephone products/services 609
Post Offices providing public administration services 5,716
Post Offices with a queue management system for booking financial and mail products/services (also by App or website) 4,309
Post Offices with WiFi 10,447
Post Offices with dedicated staff for foreign clients 35
Post Offices with mail collection points 12,310
Post Offices with parcel collection points 12,112
Post Offices with Amazon collection points 11,774
Post Offices providing philatelic services 487
Post Offices dedicated exclusively to the sale of philatelic products 10
Post Offices open in the afternoon (from Monday to Friday) 1,553
Macro Area Regions Main Area Offices Size of Macro Areas in  Km2 Number of Communes  within the Macro Areas Number of Branches Numbers of Employees (FTE) at 31 December 2022 Numbers of Employees (FTE) at 31 December 2022
North West Lombardy MILAN 57,928 2,996 37 6,952.9 12,446.6
Piedmont 3,819.8
Liguria 1,539.8
Aosta Valley 134
North East Friuli Venezia Giulia VENICE 39,875 1,069 14 1,077.8 5,560.5
Trentino Alto Adige 618.2
Veneto 3,864.4
Centre  North Emilia Romagna BOLOGNA 63,306 921 28 3,384.7 9,602.7
The Marches 1,559.3
Tuscany 3,728.7
Umbria 930
Centre Abruzzo ROME 56,625 1,196 19 1,747.1 9,274.3
Lazio 5,402.2
Molise 451.5
Sardinia 1,673.4
South Basilicata NAPLES 58,507 1,342 22 719 12,671.7
Calabria 2,247.9
Campania 5,684.4
Apulia 4,020.3
Sicily Area Sicily PALERMO 25,832 390 12 4,477.7 4,477.7
      302,073 7,914 132 54,033 54,033

Commercial network - Business and Public Administration

The Business and Public Administration function of Poste Italiane guarantees the commercial supervision and sale of the Group's products and services for businesses and Public Administration.

The organisation of the sales force guarantees territorial coverage focused by product sector, through:
 
  • 3 Sales Macro Areas (Lombardy North West, Central North and North East, Central South), with exclusive commercial responsibility for mail and communication revenue and commercial support to the specialist sales force;
  • 2 Sales areas dedicated respectively to the offering of express courier and parcel products/services and to the commercial development of integrated logistics solutions and indirect ECP sales;
  • 1 Commercial area specialising in the offer of financial and insurance products for large business customers and Public Administration;
  • 1 Commercial area for Central and Local Public Administration related to Metropolitan Regions and Cities.

 

Logistic Network

The Group’s mail and parcel services are provided through two integrated and synergistic logistics networks: the postal logistics network for the management of mail, now evolved to also allow the management of small parcels and the parcel logistics network able to handle all types of parcel.
The integration between the two networks was strengthened already in 2020 by increasing the interchange of small parcel volumes between the two networks (carriable parcels, i.e. under 5 kilos) using cost-effectiveness as distinguishing factor. The delivery of these products in Italy can be carried out indistinctly by the postal and parcel logistics network according to a dynamic approach, aimed at maximising efficiency for each area.
The organisational model for the postal logistics network consists of 6 centrally coordinated Logistics Macro Areas, which handle all stages of the value chain: acceptance and collection, outbound sorting, transport, inbound sorting and delivery. At the same time, this model makes it possible to have a single management system for the entire territory and to be able to adapt it to each specific situation with targeted interventions.

 

Digital infrastructure and remote contact points – web, app and contact centre

To support the Group’s digital transformation, a technology engine based on hybrid cloud &, open API & and exponential technologies* has been implemented and applied to all the Group’s activities and infrastructures. The Group has implemented a programme of “digital transformation” of all its service and offer models in order to guarantee its customers full digital contact experiences. This programme has accelerated significantly since 2021, in view of the effects of the current health emergency, in order to make the Group’s products fully accessible to customers in completely safe conditions.
The Group’s Digital Properties are as follows:
  • poste.it website: poste.it is the Group’s consumer and business portal, where the range of services offered to customers is available. The portal also allows customers to consult and manage the products in their possession.
  • Postepay app: app for purchasing and managing Postepay payment cards, telco products and the Energy offer; payments can also be made via the app on the move.
  • BancoPosta app: app to purchase and manage the Group’s financial/insurance offer on the move: accounts, postal savings and insurance policies.
  • Post Office app: app that allows you to locate the Post Office and book an appointment, reducing waiting time. Via the app it is possible to check the status of a shipment, book a pick-up at the Post Office or send parcels or mail.
  • PosteID app: Poste Italiane’s Digital Identity app (SPID - Sistema Pubblico d’Identità Digitale).
During the period, the Group worked to strengthen the digital sales channel, expanding the range of products and services that can be purchased directly through the digital properties.
Poste Italiane’s digital web and app channels are the access point to on-line services for 36.8 million retail users (33.8 million at 31 December 2021) and position themselves as both direct sales and after-sales channels. 68% of Poste Italiane’s interactions and 36% of its transactions are handled every day via remote channels (around 20% via digital channels). The average daily web and app users for 2022 was 5.8 million (4.3 million average daily users in 2021). Digital channel transactions also grew, and in 2022 amounted to 152.6 million for a transaction value of €40.3 billion (124.7 million transactions in 2021 for a transaction value of €32.7 billion).
 
* Exponential technologies are those technologies that rapidly accelerate and shape major industries and all aspects of everyday life. Key exponential technologies include Artificial Intelligence and Data Science, Internet of Things, Virtual & Augmented Reality. 69

Third-party Physical Network

Third-party networks play a crucial role in the Group’s omnichannel strategy. They have been strengthened to provide Poste Italiane customers with a valid alternative to the post offices for access to transactional services. The objective is to create a platform for the integration of the Group’s products with new third-party distribution channels and to use third-party services within the Group’s commercial offerings, also introducing innovative services with high added value. Poste Italiane contracted an extensive network of contact points, which was further strengthened during the year with the acquisition of LIS, and counts 58 thousand contact points at 31 December 2022.



The acquisition of LIS in September 2022 increased the operations of the omnichannel platform, increasing average daily customer interactions by about 0.6 million.
In particular, operations increased significantly in the third-party network channel, which was supplemented by the new products handled following the acquisition (telephone top-ups of other operators, pagoPA and other services), reaching about one million average daily transactions (+161% compared to 2021), of which LIS accounts for about 88%. Horeca (hotels, restaurants, bars) locations 10K Tobacconists 32K Newsstands 8K Retail and mass retail* 4K Eni Stations 3K Other 1K 58K of daily operations in 2022 took place on the new channels >36% 70 Annual Report 2022 Poste Italiane Group Section Summary
The omnichannel importance of proximity networks is confirmed by the significant growth of parcel management (acceptance and delivery) on the third-party networks, which with 17.2 million parcels handled in 2022 shows 173% growth over 2021.
During the year 2022, the PuntoPoste11 network expanded with the entry of more than 1,600 new points. At 31 December 2022, the Punto Poste network had more than 15,000 contact points.


Third party phisical network