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Omni-channel commercial strategy

The Group's integrated multi-channel platform provides for the monitoring of customers through 3 channels:

 
  • the physical network of Post Offices flanked by a commercial network specialising in business customers;
  • a digital infrastructure made up of all the Group's digital properties, capable of serving the entire national population;
  • third-party networks, consisting of over 37 thousand retail outlets and the result of commercial partnership agreements for the marketing of Group products and services.
     
Poste Italiane is widely represented all over the country.
The customer physical contact channels are managed by two Poste Italiane functions dedicated to the sale of products and services and specialised by type of customer: Post Office Network and Business and Public Administration. Additional organizational guidance is provided by Group companies to support commercial development.

Geographical distribution of Post Offices and branches

Regions

Postal Offices

Branches

Abruzzo

473

4

Basilicata

180

2

Calabria

618

6

Campania

951

9

Emilia-Romagna

889

10

Friuli-Venezia Giulia

331

4

Lazio

786

9

Liguria

426

5

Lombardia

1,872

19

Marche

409

5

Molise

167

2

Piemonte

1,388

12

Puglia

471

5

Sardegna

441

4

Sicilia

775

12

Toscana

900

11

Trentino-Alto Adige

323

2

Umbria

262

2

Valle d'Aosta

71

1

Veneto

1,032

8

Macro areas Post Office Network

   
31 December 2020 
31 December 2019  
  Category Personnel Category Personnel
Macro Areas for Logistics* 6 933 6 962
Sorting Centres 16 7,337 16 8,079
Operating Centres 9 996 9 1,043
Delivery Centres** 1,510 40,402 1,543 40,306
Total 1,541 49,668 1,574 50,391

All workforce data (permanent and flexible) is shown as full time equivalent employees.
* Logistics Network - Macro Areas , whilst coinciding geographically with the Post Office Network - Macro Areas, from 2018 have their own, separate organisations in terms of processes and competences.
** Delivery staff include 32,966 postmen and women and delivery supervisors (31,376 at 31 December 2019).

Some data from our territorial areas

ATM Cashpoints     7,792
Consulting Rooms 6,861
Sales corners for Poste Mobile telephone products/services 342
Post Offices providing public administration services 5,716
Post Offices with a queue management system for booking financial and mail products/services (also by App or website) 3,631
Post Offices with WiFi 10,423
Post Offices with dedicated staff for foreign clients 29
Post Offices with mail collection points 12,307
Post Offices with parcel collection points 12,109
Post Offices with Amazon collection points 11,774
Post Offices providing philatelic services 501
Post Offices dedicated exclusively to the sale of philatelic products 10
Post Offices open in the afternoon (from Monday to Friday) 1,745
Macro Area Regions Main Area Offices Size of Macro Areas in  Km2 Number of Communes  within the Macro Areas Number of Branches Number of Employees (FTE) at 31/12/2020
at 31 December 2020
North West Lombardy MILAN 57,928 2,996 37 12,716
Piedmont
Liguria
Aosta Valley
North East Friuli Venezia Giulia VENICE 39,875 1,069 14 5,706
Trentino Alto Adige
Veneto
Centre  North Emilia Romagna BOLOGNA 63,306 921 28 9,960
The Marches
Tuscany
Umbria
Centre Abruzzo ROME 56,625 1,196 19 9,690
Lazio
Molise
Sardinia
South Basilicata NAPLES 58,507 1,342 22 12,774
Calabria
Campania
Apulia
Sicily Area Sicily PALERMO 25,832 390 12 4,507
      302,073 7,914 132 55,351