Omni-channel commercial strategy
The Group's integrated multi-channel platform provides for the monitoring of customers through 3 channels:
The customer physical contact channels are managed by two Poste Italiane functions dedicated to the sale of products and services and specialised by type of customer: Post Office Network and Business and Public Administration. Additional organizational guidance is provided by Group companies to support commercial development.
- the physical network of Post Offices flanked by a commercial network specialising in business customers;
- a digital infrastructure made up of all the Group's digital properties, capable of serving the entire national population;
- third-party networks, consisting of over 37 thousand retail outlets and the result of commercial partnership agreements for the marketing of Group products and services.
The customer physical contact channels are managed by two Poste Italiane functions dedicated to the sale of products and services and specialised by type of customer: Post Office Network and Business and Public Administration. Additional organizational guidance is provided by Group companies to support commercial development.
Geographical distribution of Post Offices and branches
Regions |
Postal Offices |
Branches |
|---|---|---|
Abruzzo |
473 |
4 |
Basilicata |
180 |
2 |
Calabria |
618 |
6 |
Campania |
951 |
9 |
Emilia-Romagna |
889 |
10 |
Friuli-Venezia Giulia |
331 |
4 |
Lazio |
786 |
9 |
Liguria |
426 |
5 |
Lombardia |
1,872 |
19 |
Marche |
409 |
5 |
Molise |
167 |
2 |
Piemonte |
1,388 |
12 |
Puglia |
471 |
5 |
Sardegna |
441 |
4 |
Sicilia |
775 |
12 |
Toscana |
900 |
11 |
Trentino-Alto Adige |
323 |
2 |
Umbria |
262 |
2 |
Valle d'Aosta |
71 |
1 |
Veneto |
1,032 |
8 |
Macro areas Post Office Network
|
|
|
|||
|---|---|---|---|---|
| Category | Personnel | Category | Personnel | |
| Macro Areas for Logistics* | 6 | 933 | 6 | 962 |
| Sorting Centres | 16 | 7,337 | 16 | 8,079 |
| Operating Centres | 9 | 996 | 9 | 1,043 |
| Delivery Centres** | 1,510 | 40,402 | 1,543 | 40,306 |
| Total | 1,541 | 49,668 | 1,574 | 50,391 |
All workforce data (permanent and flexible) is shown as full time equivalent employees.
* Logistics Network - Macro Areas , whilst coinciding geographically with the Post Office Network - Macro Areas, from 2018 have their own, separate organisations in terms of processes and competences.
** Delivery staff include 32,966 postmen and women and delivery supervisors (31,376 at 31 December 2019).
Some data from our territorial areas
| ATM Cashpoints | 7,792 |
| Consulting Rooms | 6,861 |
| Sales corners for Poste Mobile telephone products/services | 342 |
| Post Offices providing public administration services | 5,716 |
| Post Offices with a queue management system for booking financial and mail products/services (also by App or website) | 3,631 |
| Post Offices with WiFi | 10,423 |
| Post Offices with dedicated staff for foreign clients | 29 |
| Post Offices with mail collection points | 12,307 |
| Post Offices with parcel collection points | 12,109 |
| Post Offices with Amazon collection points | 11,774 |
| Post Offices providing philatelic services | 501 |
| Post Offices dedicated exclusively to the sale of philatelic products | 10 |
| Post Offices open in the afternoon (from Monday to Friday) | 1,745 |
| Macro Area | Regions | Main Area Offices | Size of Macro Areas in Km2 | Number of Communes within the Macro Areas | Number of Branches | Number of Employees (FTE) at 31/12/2020 |
|---|---|---|---|---|---|---|
| at 31 December 2020 | ||||||
| North West | Lombardy | MILAN | 57,928 | 2,996 | 37 | 12,716 |
| Piedmont | ||||||
| Liguria | ||||||
| Aosta Valley | ||||||
| North East | Friuli Venezia Giulia | VENICE | 39,875 | 1,069 | 14 | 5,706 |
| Trentino Alto Adige | ||||||
| Veneto | ||||||
| Centre North | Emilia Romagna | BOLOGNA | 63,306 | 921 | 28 | 9,960 |
| The Marches | ||||||
| Tuscany | ||||||
| Umbria | ||||||
| Centre | Abruzzo | ROME | 56,625 | 1,196 | 19 | 9,690 |
| Lazio | ||||||
| Molise | ||||||
| Sardinia | ||||||
| South | Basilicata | NAPLES | 58,507 | 1,342 | 22 | 12,774 |
| Calabria | ||||||
| Campania | ||||||
| Apulia | ||||||
| Sicily Area | Sicily | PALERMO | 25,832 | 390 | 12 | 4,507 |
| 302,073 | 7,914 | 132 | 55,351 |
